Helping you to maintain a healthy heart, Blackmores Natural E 250IU is a source of vitamin E which helps protect cells from free radical damage. Vitamin E also supports heart health and helps reduce oxidation of LDL-cholesterol. A source of natural vitamin E that has approximately twice the bioavailability of synthetic vitamin E which means it is retained longer and is twice as active in the body. Reduces oxidation of LDL (bad)-cholesterol. Helps to maintain a healthy heart. Easy-to-swallow capsule. Vitamin E is a fat-soluble antioxidant vitamin that helps protect cell membranes from damage. It is incorporated into the cell membranes and helps maintain their integrity throughout the body. As an antioxidant vitamin E acts as a ‘free-radical scavenger'. Free radicals are common in the body, arising through a variety of mechanisms. Some are generated in the body as part of normal energy-producing processes, some are generated by pollutants such as air pollution, and some are generated by lifestyle factors such as cigarette smoke. Many of these free radicals are dealt with by the body's own antioxidant defences. Some free radicals escape these defences, and tend to accumulate. Research suggests that this accumulation of free radicals can result in cellular damage. Vitamin E helps maintain heart health as it can help to protect artery walls from free radical damage. A damaged artery wall is more susceptible to developing plaques, which are raised patches on the normally thin and elastic inner wall of the artery. These plaques are composed of a number of substances which include oxidised LDL-cholesterol. Large plaques in arteries can end up obstructing blood circulation. Fats and cholesterol are very susceptible to free radical damage. Vitamin E helps protect fat and cholesterol, particularly LDL-cholesterol, from oxidation. It is currently understood that LDL-cholesterol is only harmful to the body after it has become oxidised. Dosage: Adults: Take 1 capsule 1 to 3 times a day with meals, or as professionally prescribed. Not suitable for children under 12 years. Active ingredients: Natural vitamin E (d-alpha-Tocopherol 168 mg) 250 IU Warnings: This food is not a sole source of nutrition and should be used in conjunction with a nutritious diet and with an appropriate physical training or exercise program. This food is not suitable for children under the age of 15 or pregnant women. It should only be used under medical or dietetic supervision. Keep out of reach of children.